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Focus Fastback
With the launch of Novo Focus, the biggest challenge was to explain to the public the concept of "fastback". We created a website talking about the main features of the new car and also the main differences between this model and the hatchback and sedan. At the same time, there was the movie for TV, the site should complement the information of the film and give way to deepening and opportunities. (showroom, retail, promotion ...)
