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Focus Dublê


For the launch of Focus, the "Focus Duble Service" campaign was created. For TV, there was a movie where people created their stunt people to do boring daily tasks, so that the car owner could enjoy the pleasure of driving. For the digital environment, we present the same movie with interactivity between scenes and the possibility of creating an avatar, using webcam face recognition or image upload. You could select your avatar style and share.

Fernando Souza
UX - User Experience | Information Architecture São Paulo, Brazil