Website created with the objective of launching New Fiesta and reinforcing its new positioning.
We found categories that reflected the main differences between him and his competitors.
In addition to presenting the car, we ended up creating a service for people who were in doubt between cars of the same category.
JWT - FORD
Executive Creative Direction: Vico Benevides
Creative Direction: Marcelo Jesus e Rafael Freire
Creatives: Henrique Santiago, Maurício Gomes, Nayara Lima, Mariana Albuquerque, João Vicente Freire
UX: Mayra Sasso, Fernando Souza
Planner: Dorian Dack e Leandro Thot
RTV: Luana Aghata, Izabel Soares
Project Manager: Patrícia Silvestre e Géssika Olivieri
Digital Producer: Diego Romualdo
Technology: Pivot
3D production: Santa Transmedia
