MYA (MokshaYugAccess) leveraged on a microfinance business model primarily based on the farm to folk supply chain revolution. They started with millk and wanted to move to having their own retail store that sold fresh fruits and vegetables made available directly from the farmer to consumer. The Good Chain is the name for their first retail store launched in Bangalore, India. This is the store branding for which, i made illustrations.
The Good Chain fruits and vegetables store eliminates the fuss of middlemen, effectively reducing food miles, and gives back better profits to farmers.
Our primary objective was to tell this story visually and innovate the in-store experience for its consumers.
Credits :
Creative Director: Kartik Iyer, Praveen Das
Designer: Bob Surrao, Vipin Das, Anuja Singhal
Copywriter: Athul. C.T, Vijay Joy
Illustrator: Vinayachandran T, Nalisha Chouraria
Account Servicing: Shilpa Colluru
Client Contact Person: Harsha Moily
