Red Bull had organised Soap Box Racing in Mumbai India. For the promotion and awareness of this event since it is first time Red Bull is organising such an event in India. We created a mockup soapbox car with different themes and showed it as if it is banged in wall with front of the car damaged. This kind of mockup arrangements were placed in Coffee shops near the venue of the race.
The other Set of different theme cars were placed in Large format stores with products displayed around it.
Here are actual Soap Box Cars running on the event day.
Below here are the renders of the concepts finalised.
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Red Bull Soap Box Race Promotion
