Digital campaign for PUMA (UAE)
The Ide@
Creates a competition and invite people to participate PUMA IGNITE and win PUMA sportswear : (Shoes, T -shit , caps, bags , voucher... etc)
How :
Launch a campaign on Facebook , Twitter and Instagram with a video that presents the product (PUMA IGNITE ) to UAE and pack shot invited people to visit the microsite IGNITE IT and participated in the competition
The competition :
- Participants must download the mobile application ' PUMA IGNITE IT "
- Register with an account (Facebook, Twitter, Instagram )
- Doing sprints circuits
- Save results and take a picture with the application that contains a frame of Usain Bolt
- Share the photo with the score
- The top 10 will earn gifts from PUMA
Storyboard by : Farouk Habchi
