Mull & Iona wished to showcase and promote their area for tourists and local residents. First by developing a solid brand and then an in-depth website that would have longevity and help the area for decades to come.
The website makes it easy to access information on all the great features and local luxuries the islands have to offer, as well as the day-to-day stuff like where to find a bank, doctor, or plumber. The goal was to help locals and tourists as well as increasing visitor numbers by reaching to a bigger audience.
From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions.
