CARLSON REZIDOR
Cape Town
INTERNATIONALLY INDIGENOUS
With a proud Scandinavian heritage, this iconic hospitality brand has always favoured strong colour, but redefining this approach through related materials and textures also pays homage to the region it operates in.
As the development office for Sub-Saharan Africa and Indian Oceans Islands, this specific office sought to express its investment in the region by re-styling its typically euro-centric approach. Working from a common preference for bright colours, unusual colour combinations coupled with tactile materials create a signature style and a first for the group. High-gloss bright red, egg-yolk yellow and slightly dirty aqua sit amidst raw oak, zulu weaving and hide rugs to create a less than typical work environment.
