Indy Car Graphics - The Target Ganassi indy car race team is supported annually with over 30 million dollars from Target. When Chip Ganassi decided he wanted to go “red, white and blue” with the already highly recognizable red indy racing car, new conceptual directions where called for. A Logo was also created to show the Target-Ganassi relationship and serve as a hood emblem on the front or the car. The mark also needed to be integrated with other elements to celebrate the race team’s winning tradition.
Indy Car Graphics - The Target Ganassi indy car race team is supported annually with over 30 million dollars from Target. When Chip Ganassi decided he wanted to go “red, white and blue” with the already highly recognizable red indy racing car, new conceptual directions where called for. A Logo was also created to show the Target-Ganassi relationship and serve as a hood emblem on the front or the car. The mark also needed to be integrated with other elements to celebrate the race team’s winning tradition.
logo
logo - The Target Ganassi indy car race team is supported annually with over 30 million dollars from Target. When Chip Ganassi decided he wanted to go "red, white and blue" with the already highly recognizable red indy racing car, new conceptual directions where called for. A Logo was also created to show the Target-Ganassi relationship and serve as a hood emblem on the front or the car. The mark also needed to be integrated with other elements to celebrate the race team's winning tradition.
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Target Ganassi Race Team
Michael Natoli
Creative Director Minneapolis, MN