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Soup Goddess Brand Launch
Identity and Promotion - A coffee shop owner made enthused her customers with fantastic soups. Dubbed the Soup Goddess a brand was born.
Choosing a wholesale distribution route, and a long term goal to go retail, Natoli Design built an identity that would be good to the bottom of the bowl. A strong brand
concept and logo was crucial. An identity system followed. Wooden promotion boxes where crafted to hold glorified soup ingredients. A brochure describing the soups was illustrated with 7 unique wood cut images.