Direct Mail - A 30 year old printing company desired a direct mail promotion to launch their new lettershop service. The overall brand tag of
Coordinated Excellence was created. A design concept of circus juggling was developed to introduce Merit’s ability to deliver multiple, complex print and lettershop solutions from a single source. A jack-in-the-box figure popped up introducing the new brand tag. Custom illustrations wrapped the boxes. As a follow up to the initial direct mail promotion, a sales person, “juggling agent,†delivered a custom juggling ball set, a full capabilities brochure and the experience to handle all their printing needs. Customers were thrilled and called Merit within 10 minutes of receiving this fun and meaningful promotion.