Catalogs and ROP - Advertising drives retail sales. In an on-going effort to keep the latest products in front of multiple target markets, direct mail, fashion catalogs, were created on a 12 week schedule. Over 750,000 catalogs were released in multiple market. Attention was given to focus the catalogs' Skus and events to local audiences shopping multiple store concepts: Dayton’s, Hudson’s and Marshall Field’s.
Newspaper roto inserts and R.O.P. advertising were designed in accordance with strict brand standards.
Catalogs and ROP - Advertising drives retail sales. In an on-going effort to keep the latest products in front of multiple target markets, direct mail, fashion catalogs, were created on a 12 week schedule. Over 750,000 catalogs were released in multiple market. Attention was given to focus the catalogs' Skus and events to local audiences shopping multiple store concepts: Dayton’s, Hudson’s and Marshall Field’s.
Newspaper roto inserts and R.O.P. advertising were designed in accordance with strict brand standards.
Catalogs and ROP - Advertising drives retail sales. In an on-going effort to keep the latest products in front of multiple target markets, direct mail, fashion catalogs, were created on a 12 week schedule. Over 750,000 catalogs were released in multiple market. Attention was given to focus the catalogs' Skus and events to local audiences shopping multiple store concepts: Dayton’s, Hudson’s and Marshall Field’s.
Newspaper roto inserts and R.O.P. advertising were designed in accordance with strict brand standards.
Catalogs and ROP - Advertising drives retail sales. In an on-going effort to keep the latest products in front of multiple target markets, direct mail, fashion catalogs, were created on a 12 week schedule. Over 750,000 catalogs were released in multiple market. Attention was given to focus the catalogs' Skus and events to local audiences shopping multiple store concepts: Dayton’s, Hudson’s and Marshall Field’s.
Newspaper roto inserts and R.O.P. advertising were designed in accordance with strict brand standards.
Catalogs and ROP - Advertising drives retail sales. In an on-going effort to keep the latest products in front of multiple target markets, direct mail, fashion catalogs, were created on a 12 week schedule. Over 750,000 catalogs were released in multiple market. Attention was given to focus the catalogs' Skus and events to local audiences shopping multiple store concepts: Dayton’s, Hudson’s and Marshall Field’s.
Newspaper roto inserts and R.O.P. advertising were designed in accordance with strict brand standards.
Retail Packaging - Dayton's chose to expand its successful Field Gear™ in-store fashion brand line to include in-home merchandise. Maintaining a loyal consumer base, and building excitement about this new product segment was critical. Packaging was kept simple. brand-id had to remain recognizable.
Packaging solutions were made easy to reproduce with simple color control for printers from any venue in the world.
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Daytons retail merchandising