DCI logo - DCI, (now Target commercial interiors) a solutions provider for office interiors, required an update to their logo. The Dayton's name carried a lot of recognition but over time the company had become DCI. The logo had to reflect those initials. During the design process DCI became a finalist for a corporate office interiors contract. With a desire to stay top of mind with the decision makers, key message boxes, touting DCI's beliefs in flexibility, image and relationships were created.
Logo and Promotion - DCI, (now Target commercial interiors) a solutions provider for office interiors, required an update to their logo. The Dayton’s name carried a lot of recognition but over time the company had become DCI. The logo had to reflect those initials. During the design process DCI became a finalist for a corporate office interiors contract. With a desire to stay top of mind with the decision makers, key message boxes, touting DCI’s beliefs in flexibility, image and relationships were created.
Logo and Promotion - DCI, (now Target commercial interiors) a solutions provider for office interiors, required an update to their logo. The Dayton’s name carried a lot of recognition but over time the company had become DCI. The logo had to reflect those initials. During the design process DCI became a finalist for a corporate office interiors contract. With a desire to stay top of mind with the decision makers, key message boxes, touting DCI’s beliefs in flexibility, image and relationships were created.
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Daytons Commercial Interiors
Michael Natoli
Creative Director Minneapolis, MN