Marcela Schmidt

The PRODUCT of this workshop ended up being a whole system redesigned to this company. As from the research, in order to make the consumers buy more water filters, instead of bottled water, a whole support from Hotpoin needed to be created. In the end it ended up being designing the product of the whole system, like the water filter itself, the flavours, the sports bottle, the cup and the decanter. Each corresponding to an specific target group.

• Product Design
• 3D Modeling
• Content Strategy