Matteo Saracino

[BACHELOR'S DEGREE GRADUATION THESIS] "Love Pix" is a social campaign about gay and intercultural couples and families.

"Share your love!": the first step of the campaign consists in a web site where people are allowed to upload a photo, drawing or small video which represent their love relationship / family. When, days later, the gallery goes online, every content is half-covered and a link "Why do I see half-covered contents?" is highlighted.

A page explains why the contents are half-covered: it was to remind how it can be difficult for many gay and intercultural couples and families to live in an intolerant society while, instead, the only limit in this case was the inability to see the integral contents.

A button at the end of the page unlocks the final version of the website, where: contents are no longer half-covered; it is possible to submit new entries; new "Info" section; on every page, a random red box loads, displaying short information (example: quick fact about same-sex parenting) which can be examined in depth on the Info section ("Click to learn more!"); new "Forum" section; new "Play" section

The "Info" section includes four categories: intercultural couples, intercultural couples' children, homosexual couples, same-sex parenting. Every category is filled with Q&As and resources (web pages, books, videos, etc).

The campaign includes an advergame as well: "Love Pix Match", designed as a flash game (on the website) and a mobile game for smartphones.