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Association of Mutual Funds (AMFI)
Association of Mutual Funds (AMFI) is an industry body that represents the interests of the Mutual Funds Industry. They came to us with a unique problem. Although, Mutual Fund companies have been spending big bucks for several years they have not been successful in making the category investor friendly.
Our task was to make Mutual Funds part of everyday conversation which we did with a multimedia campaign.
Mutual Funds Sahi Hai was done in three phases using a mix of traditional and digital mediums.
