Tequila Cuervo Server & Coasters - Cuervo Worlds biggest Tequila manufacturer & producer; commission my studio in order to develop a promotional product for its signature brand. Our initial studies and market data showed that we had to relate this new product to the essence of Cuervo s existence "The Agave Plant" Therefore our team embarked on the mission of understanding this peculiar plant in order to merger to our final proposal, which was done in the shape of the coasters resembling an Stylized Agave leaf.
Flexi Shoe Care & Cleaning Products - Flexi is one of the biggest manufacturers of shoes in Europe, Central and South America I was commissioned to work on a new line of shoe care products and accesories which could transmit a Brand Statement of functionality and style, while maintaining a unified corporate image Thinking Outside the Box Shown here 2 renders made in Adobe Photoshop
Barilla Pasta Measuring Tool - Barilla wanted a promotional accessory related directly with there main product "Pasta" After some marketing research and brainstorms, I came to this final idea and product which not only measures pasta but serves as multi functional tool. Material GE ABS, Injection Molded
EV assited Moped PDF File - This project was developed in venture with a Taiwanese firm, mainly in the electronic and powertrain area. The target was to have a robust type of vehicle in order to serve different markets and be affordable as well as reliable. This program in later times served as one of the corner stones for Lee Iaccoca EV Bicycle
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SCEV Electrical Vehicle - While working in Michigan and after finishing the SVT C 170 program, in venture with Origins Int. we developed this multi functional vehicle for closed communities. The program was later sold to Bombardier and became the plattform of there EV Program
La Isla Corona - Grupo Modelo (Corona) commissioned the design of a promotional product which could target the outdoors and social life niche markets. After a long period of research La Isla was born. La Isla is a beer cooler which can be used in different events and gatherings as well as serving on the top plate all type of munchies or appetizers; therefore becoming a social type of product. This product was done in PP and thermoformed; therefore being extremely cost competitive
Calorex Extreme - This project was probably one of the most challenging ones in may career product wise. How do you take a 80 year boring product and bring it to the 21st century? The water LP heater its the Ugly Duckling in every household . However now that people are living more in apartment complexes, its becoming an item that has to blend in the room competing visually with products such as the washers etc. The program was divided into 2 areas: Functional and Aesthetics upgrades.
The program was divided into 2 areas: Functional and Aesthetics upgrades. Functional wise we designed a new thermostat system and a new high efficiency burner to mention just a few parts. Home use security was one of the key issues as well, taking into high consideration the children, therefore developing tamper proof systems. The new design complied with all emission and high efficiency standards
Raptor Multi functional Toothbrush - People every day take more interest and care in there personal appearance and health. In a joint venture with leading dentist and odontologists we created The Raptor. This singular toothbrush had many new and exciting features such like integrated dental flush in the rear part, a liquid freshening dispenser with anti bacterial solution in the middle and a tounge cleaner and bacteria remover at the front.
Mercedes Benz LED Watch Sketch
Work in progress Mercedes Benz Tech 1 Watch
Tech 1 Watch Rough model and transition
Tech 1 prototype
Tech 1 prototype
SL Limited edition Cell Phone
Having some fun over a cup od Machiato
Fast concept sketches done wth a client over a cup of coffe
Fast concept sketches done wth a client over a cup of coffe
Fast concept sketches done wth a client over a cup of coffe
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Various work
Miguel Riego
IE (Innovation Strategist) A different new approach in design for... Mexico City, CA