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Pacific Landscapes Gallery Identity Program
The Pacific Landscapes Gallery is a photography studio displaying the work of a retired photo-journalist who now spends his time combing the west coast to capture the beauty of nature.
Drawing on the essence of Pacific Landscapes imagery, this branding concept is based on icons that reflect the natural elements that appear in many of the photos.
A horizontal rule represents the landscape in its simplest form. Stylized mountains, the sun, trees, clouds and fog all rise above the line. Throughout the program, these icons can be interchanged while not distracting from the brand.
