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Victoria's Secret Valentine's Day 'Mad Libs'
At Victoria's Secret, any type of user-generated content has the potential to veer X-rated in an instant, even when it's NOT Valentine's Day. So the challenge of creating a V-Day UGC campaign was a big one. Enter the Mad Libs concept, where we could let her express herself while still keeping it PG. Making up the Mad Lib and all the words was a blast. We did these for two years (with different creative, of course).
