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Victoria's Secret 'Share The Love' e-cards
We needed to create a viral social campaign around the Dream Angels launch. None of the elements really coalesced: the campaign tagline was Summer of Love, the collection was romantic, but the imagery was girlfriendy, the timeframe was summer (not V-Day). I suggested we play off the flower sister vibe and make the social campaign about sending your friends some love. I wrote the copy, as well as art directed it. The colors, prints and lace were so pretty, so I had our designer blow them up really big to use as backgrounds. Yes, this is back in the day when you'd do experiences on Facebook tabs.
