Mori Mickelson

Runway Insider was a second-screen experience we did for the 2012 Victoria's Secret Fashion Show, which synced up with the CBS broadcast. This broadcast companion allowed the viewer to shop each look that they saw as it hit the runway (as well as vote on their favorites) and served up trivia about the models, musical guests, outfits and show throughout the experience. Everything was shareable via social.

• Copywriting & Editing
• Content Strategy
• Social Media Marketing