Victoria's Secret Holiday Tagline
Victoria's Secret Holiday Tagline from Mori Mickelson
Victoria's Secret Holiday Tagline

Created the overarching Holiday campaign line ('One Gift, 1000 Fantasies') that was used for 2009 & 2010. It appeared in catalogue, store windows and POS displays, TV commercials, and was extended to gift cards ('One Card, 1000 Fantasies'). I also scripted the brand video included here.

2010 Holiday Catalog Cover
2010 Website Home Page
2010 Store Windows Photo Credit: Iloveshoplifting.com
2010 Store Windows Photo Credit: Iloveshoplifting.com
2010 Store Windows Photo Credit: Iloveshoplifting.com
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Victoria's Secret Holiday Tagline

Created the overarching Holiday campaign line ('One Gift, 1000 Fantasies') that was used for 2009 & 2010. It appeared in catalogue, store windows and POS displays, TV commercials, and was extended to gift cards ('One Card, 1000 Fantasies'). I also scripted the brand video included here.

Mori Mickelson
Freelance Copywriter + Content Strategist New York, NY