Promoting our long-anticipated Vacation packages to Hawaii.
Full-page ad in March/April 2017 issue of Moment Magazine (a national Jewish publication). Due to the timing, I decided to riff off of the 4 Questions from the Passover seder. It quickly went viral.
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Email sent on eve of second presidential debate offering our biggest % off ever. Subject: We've hit a new low.
With lots of partnerships come lots of journal ads. This is probably one of my all-time faves.
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Promotional email sent the week of Super Bowl. Subject: Did someone order wings? Preheader: Everyday low fares delivered.
Sale email sent at beginning of Aquarius and just a few days after the Presidential inauguration, when harmony was in short supply. Subject: Stars aligned. Sale on.
Email from election week 2016. Subject: Vote JetBlue. Preheader: Vacation always wins.
Pre-Thanksgiving sale email. Subject: A sale to sing about.
Signage for a mixologist event in DC.
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Email promoting vacation packages to Florida. Subject: In a Sunshine State of mind?
Vacations email amid a hot political climate. Subject: We'll (umbrella) drink to that.
Front of JetBlue Vacations promo handed out at Brooklyn Nets game. With so many sports team and arena sponsorships, I'm never far from a sporty travel pun.
Journal ad for Oscars-themed event.
Journal ad for Oscars-themed event.
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JetBlue

A few highlights from my work at JetBlue. More to come.

Mori Mickelson
Freelance Copywriter + Content Strategist New York, NY