PB2 #RealNuts Campaign
Develop a new marketing campaign for the powdered peanut butter PB2. Include brand research, competitor's advertising, target demographic, strategy statement, media placement, and insight to consumer behavior. Create a series of three advertisements to be placed in a magazine of your choice.
Created for ADVT 3305 (Strategic Communication I) taken Spring 2016 with Professor Gina McEuen.
