A high end salon website custom designed to fit the aesthetics of the salon and speak to the owners target market. Branded with the color schemes of Bright yellow and grey-scale, to give a pop of color and speak sophistication to their customers.
Target Market Analysis: Family oriented women who want to escape to a kid friendly, luxurious salon, while still being kid friendly. Their customers bring their whole family here for hair design, although mom schedules a separate appointment where she receives extra papering and one on one attention with a complimentary glass of champagne. Dalena's clients are fresh, stylist, sophisticated, and most importantly fun.
Verbiage: After target market research and learning the salon industry, all verbiage was created by Morgan Cole as persuasive copy to grasp the attention of their customers and target market.
