Settle College rebrand
Settle College, set in the beautiful Ribble Valley in the Yorkshire Dales, needed to update its image in the face of increasing competition. But as well as seeking to appeal to an image-conscious teenage market, the College knew it's scenic location - and the outdoors/extra curricular activities that provided - was still a selling point. Working closely with the college's senior staff and a project manager at Word&Pictures I developed the theme of the river as educational journey, and drew on the topography and organic forms of the Dales.