Promotion - Pyrex promotion: Tie-in with hot celebrity chef for two year, two part promotion - convey to consumer that Pyrex is not just for your grandmother anymore, year two shown
Promotion - ConAgra integrated brands promotion for the Holidays - In-store, digital support: microsite and ConAgra's recipe website, advertising, take-one holiday planner
Promotion - Mentos brand awareness and promotion
Frito-Lay Spectacular - NCAA / Frito-Lay spectacular with promotion tie-in with ESPN