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Claro de Luna - wine label re-design
"Claro de Luna" was created as a project to launch a wine brand pointing to a younger and seductive consumer.
under the theme: first impressions count, we create a wine, shy, elegant but with a great presence.
We liked The idea of ??representing the moon peeking over the darkness of the night. Thus we abandon the traditional square labels and started thinking about an eclipse happening on that bottle.
As the moon is the only protagonist, the label was printed on matte paper, stamping with silver accents that highly contrast with the dark bottle in a subtle way.
