Promise Keepers Direct Mail Kit - Promise Keepers wanted to reach a younger, hip audience with their message. Their typical audience was male age 45+. This mailing was targeted at the 25-35 year old male and was designed with a edgy and energetic look and tone. The “PK†logo was updated to match the look and feel.
The kit came in a metal box and contained a Training Guide, a pack of daily training cards and little plastic workout figures.