Promise Keepers Direct Mail Kit - Promise Keepers wanted to reach a younger, hip audience with their message. Their typical audience was male age 45+. This mailing was targeted at the 25-35 year old male and was designed with a edgy and energetic look and tone. The “PK” logo was updated to match the look and feel. The kit came in a metal box and contained a Training Guide, a pack of daily training cards and little plastic workout figures.
Promise Keepers Direct Mail Kit - Promise Keepers wanted to reach a younger, hip audience with their message. Their typical audience was male age 45+. This mailing was targeted at the 25-35 year old male and was designed with a edgy and energetic look and tone. The “PK” logo was updated to match the look and feel. The kit came in a metal box and contained a Training Guide, a pack of daily training cards and little plastic workout figures.
Promise Keepers Direct Mail Kit - Promise Keepers wanted to reach a younger, hip audience with their message. Their typical audience was male age 45+. This mailing was targeted at the 25-35 year old male and was designed with a edgy and energetic look and tone. The “PK” logo was updated to match the look and feel. The kit came in a metal box and contained a Training Guide, a pack of daily training cards and little plastic workout figures.
CARE New Donor Acquisition Appeal - CARE wanted a new approach for their new donor acquisition. This appeal utillized a transparent outside envelope with a fold-out four color card that told the stories od several powerful women around the world. The reply card used a removable sticker that the donor would apply to the reply device. The appeal offered a beautiful scarf for a minumum gift.
CARE New Donor Acquisition Appeal - CARE wanted a new approach for their new donor acquisition. This appeal utillized a transparent outside envelope with a fold-out four color card that told the stories od several powerful women around the world. The reply card used a removable sticker that the donor would apply to the reply device. The appeal offered a beautiful scarf for a minumum gift.
CARE New Donor Acquisition Appeal - CARE wanted a new approach for their new donor acquisition. This appeal utillized a transparent outside envelope with a fold-out four color card that told the stories od several powerful women around the world. The reply card used a removable sticker that the donor would apply to the reply device. The appeal offered a beautiful scarf for a minumum gift.
Dana Farber/Jimmy Fund “New Donor” Appeal - The Jimmy Fund started in 1948 because of the wish of one little boy who was stricken with cancer. This oversized appeal used the nostalgic look and feel to attract new donors to support The Jimmy Fund. The kit included a large `four-color poster with the famous image of Ted Williams with a child.
Dana Farber/Jimmy Fund “New Donor” Appeal - The Jimmy Fund started in 1948 because of the wish of one little boy who was stricken with cancer. This oversized appeal used the nostalgic look and feel to attract new donors to support The Jimmy Fund. The kit included a large `four-color poster with the famous image of Ted Williams with a child.
Dana Farber/Jimmy Fund “New Donor” Appeal - The Jimmy Fund started in 1948 because of the wish of one little boy who was stricken with cancer. This oversized appeal used the nostalgic look and feel to attract new donors to support The Jimmy Fund. The kit included a large `four-color poster with the famous image of Ted Williams with a child.
LIVESTRONG Annual Campaign - Direct Mail Appeal that included a Poster.
gLike
Direct Mail
Mark Oehlschlaeger
Creative/Art Director Bellevue, WA