Bottleworks District Site Activation
Client: Hendricks Commercial Properties
The largest private development of its kind in Indiana, the Bottleworks District serves as a culinary, arts, and entertainment hub. With a brand platform and communication plan based on a solid foundation of research, Hendricks Commercial Properties was able to better understand their market position and audiences, as well as identify messaging and visuals that will resonate best. This resulted in more meaningful connections with vendors and potential audiences, through events, signage, printed materials, social media, and earned media.