Logo System - Wesley Matthews is a fine men’s attire store. The logo shows an interaction between their initials and an argyle pattern. The argyle pattern represents a higher class and the colors represent the young professional target market.
Having different colors gave the logo versatility in branding with the different types of clothing styles their store offers.
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Stationary System - Wesley Matthews stationary system is a clean and simple design that goes more off of the the argyle pattern.
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W.M Collateral - Exterior Sign/ Elegant storefront for a fine men’s clothing store.
Packaging/ The design of the Wesley Matthews cologne is based on the transperency of the logo. On one side is the “W†and the other is the “M†but looking through you can see the full logo together.
Clothing Tags/ The tags color coordinate with the logo system and the three main departments.
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