Producing breakthrough creative, from concept to completion that is on target and within budget.
Built the global brand at company launch (Ellucian, SunGard Higher Education, SCT Higher Education) including the identity guidelines and tools for both local and global markets.
Developed global brand strategies, and organized and lead in-house and agency creative teams to deliver integrated and interconnected brand stories across multiple mediums and geographies.
Developed creative workflow and production processes to help ensure on-time and error-free delivery.
Lead creative campaign development from concept to completion.
Created customer-focused interactive, print and broadcast communications, including websites, social media, e-marketing, corporate identity, sales collateral, exhibit booth assets, direct mail, signage, and presentations.
