1. Re-launching of Boulevard, the #1 brand in supermarket apparel sales in Chile, developing 11.000 styles annually with total sales of about $143MM USD in 2012 in Walmart Chile. Sales increased a 36% compared to 2011. Re-design of sub-brands and packaging development under one graphic standard reaching a strong brand image.
- new logo and branding of Boulevard and sub-brands -
1. Re-launching of Boulevard, the #1 brand in supermarket apparel sales in Chile, developing 11.000 styles annually with total sales of about $143MM USD in 2012 in Walmart Chile. Sales increased a 36% compared to 2011. Re-design of sub-brands and packaging development under one graphic standard reaching a strong brand image.
- new branding and labels testing with Walmart Chile customers -
1. Re-launching of Boulevard, the #1 brand in supermarket apparel sales in Chile, developing 11.000 styles annually with total sales of about $143MM USD in 2012 in Walmart Chile. Sales increased a 36% compared to 2011. Re-design of sub-brands and packaging development under one graphic standard reaching a strong brand image.
- packaging manual for Boulevard woman -
2. Re-launching of the following brands of Walmart Chile: Haus (home), Groven (home appliance), Alquimia (stationery) and Paragon (sports) which emcompass 5800 products annually with sales of about $100MM USD. New packaging development causing a very positive impact on the customer’s shopping experience.
- Haus packaging guides -
2. Re-launching of the following brands of Walmart Chile: Haus (home), Groven (home appliance), Alquimia (stationery) and Paragon (sports) which emcompass 5800 products annually with sales of about $100MM USD. New packaging development causing a very positive impact on the customer’s shopping experience.
- Groven new branding and creation of Groven Pro -
2. Re-launching of the following brands of Walmart Chile: Haus (home), Groven (home appliance), Alquimia (stationery) and Paragon (sports) which emcompass 5800 products annually with sales of about $100MM USD. New packaging development causing a very positive impact on the customer’s shopping experience.
- growth of Groven to other departments: heating and air-movement -
2. Re-launching of the following brands of Walmart Chile: Haus (home), Groven (home appliance), Alquimia (stationery) and Paragon (sports) which emcompass 5800 products annually with sales of about $100MM USD. New packaging development causing a very positive impact on the customer’s shopping experience.
- Alquimia's packaging -
3. Responsible for creating and carrying out a new store layout for the Apparel section of Walmart Chile in accordance with the business and customer needs. Launching of a project and execution of a sample of it.
- final project: new layout for every size of store -
3. Responsible for creating and carrying out a new store layout for the Apparel section of Walmart Chile in accordance with the business and customer needs. Launching of a project and execution of a sample of it.
- store sample and customer study of it -
3. Responsible for creating and carrying out a new store layout for the Apparel section of Walmart Chile in accordance with the business and customer needs. Launching of a project and execution of a sample of it.
- project's development -
4. Creation and launching of a Supplier Ranking for Walmart Chile’s Apparel area, which measures the fulfillment of the processes and standards previously conveyed. This ranking contributed with high visibility in supplier’s quality and performance, impacting in the future negotiations with them.
- ranking rules and final results for the Summer 2015 season -
4. Creation and launching of a Supplier Ranking for Walmart Chile’s Apparel area, which measures the fulfillment of the processes and standards previously conveyed. This ranking contributed with high visibility in supplier’s quality and performance, impacting in the future negotiations with them.
- control sheet and warehouse photos -
4. Creation and launching of a Supplier Ranking for Walmart Chile’s Apparel area, which measures the fulfillment of the processes and standards previously conveyed. This ranking contributed with high visibility in supplier’s quality and performance, impacting in the future negotiations with them.
- letter signed by supplied to acknowledge the reception of all quality and packaging manuals -
5. Permanent customer and market study to develop new products and re-design the existing ones, enlarging and improving the assortment aimed at the customers.
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Innovation Management
