Packaging for Haldirams peanuts - This was a packaging design project for a food company, Haldirams. The brief was to cater to a large market, that bought their products (munchies) specially for parties and light snack between meals or as munchies while watching a film/entertainment.
The approach was to give a dramatical experience entertainment at a theatre. The peanuts were given an animated life, with a backdrop of an ArtDeco setting.
The product is presently available at stores in New Delhi.