A new product offering to the competitive North American flavored water market that necessitated a strongly branded shelf presence that would help build consumer expectations, which was achieved by creating a refreshing and inviting design system that communicated clearly the product’s essential qualities.
A packaging system for a anchored multi-colored beach blanket product offered by Hunter Joss.
Packaging samples from a complete packaging program for iZone Group, a fashion eyewear company.
Retail store graphics concepts for iZone, a fashion eyewear company.
Retail store graphics concepts for iZone, a fashion eyewear company.
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Retail Packaging and Branding
Brand and graphic communication systems that communicated clearly the product’s essential qualities.
Mitchell Kayden
Innovative Art Director/Creative Director, Offering Integrated Web and Print Marketing...
Nyack, NY