The naming and identity process that was the cornerstone of a new brand strategy leveraging 60 years of experience with a completely new business model, resulted in a trademark that is both contemporary and memorable. The “X” in XPet tells the story…experience, expertise, excellence, excitement…these are all founding principals of the company, which made the name XPet a natural decision.
A refreshing and inviting new brand identity for Omega3Water that was introduced to the competitive North American flavored water market. This necessitated a strongly branded shelf presence that would help build consumer expectations, which was achieved by creating a refreshing and inviting design system that communicated clearly the product’s essential qualities.
An Omega3Water alternative branding option that tested well with a younger demographic and is planned to be gradually rolled out once the Omega3Water brand is established with the public.
Tagline Offerings:
A New Kind of Water
A Better Water
Water Reinvented
This corporate logo for Movado Group Inc. was used in all company applications and was even animated for their website.
A logo for a conference hosted by a nonprofit organization.
A logo for a custom cabinet company.
This logo was designed to be an empowerment figure which was was created using N and C letterforms for a nonprofit community center.
A logo for Realizing the Dream, a nonprofit organization headed by Martin Luther King III to cary out his father's dream of the world.
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Brand Identities and Logos
New brand identities that create strong brand recognition by crystalizing and distilling the essential aspects of a company or product.
Mitchell Kayden
Innovative Art Director/Creative Director, Offering Integrated Web and Print Marketing...
Nyack, NY