Sears Packaging for Home - The Sears packaging team handled most of the owned brand and non-branded packaging for Home. This included lighting, hard and soft home, furniture, etc. We coordinated and art directed the photo shoots as well.
Sears Back-To-School Packaging - Just because a project has a low budget, doesn't mean it has to be drab. I was also able to wear my copywriter hat and develop fun verbiage for this Back-to-School program.
Sears Pillow Packaging Reinvention - Our pillow department was getting an overhaul and we needed a packaging solution that was easy to shop and had a great/clean shelf presence. The final result was very well received and is still being used today.
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