Sears/Kmart Logo Concepts - At Sears Holdings, we created and managed most of the brand identities internally for all of Sears and Kmart Home, Apparel and Seasonal programs. Here are a few concepts I worked on that were great but did not fit the scope of the brand we were creating.
Additional Logo Design - Shown here are some logo work I did outside of Sears either as freelance or personal.
Kmart Citrus Summer Seasonal Program Logo Development - Shown here are some concepts (further down the development pipe) for our Kmart Summer program. Once the final direction was determined, I created packaging standards for shippers (PDQ trays), hangtags, stickers, boxes, etc.
Kmart Summer Picnic Seasonal Program Logo Development - What you see here are some concepts for another of our Summer programs. Bodini was the predetermined font for Seasonal programs. Once the final direction was determined, I created packaging standards for shippers (PDQ trays), hangtags, stickers, boxes, etc.
Sears Bold Spirit - Women's Athletic Brand Logo Development - Bold Spirit is a women's athletic apparel brand geared more towards women who want to live healthy lives, but aren't necessarily athletes. From here I created packaging standards for hangtags, stickers, loop labels, etc.
Kmart Xtreme Limit Men's Apparel Brand Logo Development - This logo was for a Men's urban apparel brand we were launching at Kmart. I decided to show less concepts on this one and show a little bit of how the logo is then applied to packaging.
Sears Unused Lemon Frog Logo Development - Lemon Frog was a newborn apparel brand at Sears.
Sears Unused Babycakes Baby Apparel Logo Development - Babycakes was not an official assignment. It was more of a self-initiated creative exercise. I went for more of a boutique, young/urban feel.
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