Wadi, a goal-driven B2B marketing agency, has evolved into a dynamic team with a focus on cybersecurity, technology, and various facets of digital marketing. As the team at Wadi outgrew their initial branding—a camel-themed design dominated by orange hues—they sought a fresh brand identity and messaging strategy to support their ambitious growth objectives. Verticalloop was entrusted with the task of rebranding Wadi as a forward-thinking and tech-savvy agency. Our journey involved extensive exploration of logos, typefaes, and brand variations to uniquely position Wadi within the B2B market and provide the team with the creative flexibility to expand and adapt the design elements.
We went on to design and create wireframes for more than 20 web pages, each tailored to address different aspects of digital B2B marketing and cater to specific segments of their audience.
BRANDING AND WEB DESIGN: Miri Rusakov
AGENCY: Verticalloop
