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5. Informational Placemat
5. Informational Placemat 2014 – Professional Piece – Individual Work
The informational placemat was a part of a pitch to an engineering firm in Rockville, MD. The purpose of this piece was to provide market insight for the submarket in which their headquarters was located. The prospect was anticipating a relocation within the same submarket which called for this information. The lease comparables gave a market overview of the types of transactions being completed within the submarket. This is critical in communicating to the prospect the types of transactions that are tangible to them.
