Milja Zarubica

Text: "[BEAUTY TIPS] For face that is oval in shape, use the blush on the parts of the cheek where cheek bone is most visible" The idea was to take a black and white, almost blank, make up face chart (used by make up professionals in the industry worldwide) and create a mock up of the blush in color, creating a visual map of what the text of the post instructs/suggests. I also included the different colors of the product and recommended application tool to put even more focus on the concept and main element of the image, as well as give extra inspiration to the viewers.

Text: "[BEAUTY FACT] Red nail polish is meritorous for the creation of Louboutin's shoes' signature element - red sole" The idea behind the visual was pretty straighforward - taking an image of Louboutin's shoe and image of a well-known red nail polish and blending them together in a way that it shows a clear connection between the two.

Text: "[BEAUTY TIPS] If you wish to make your nose visually look smaller, apply a darker powder to the very tip of your nose, as well as under." This one I chose to do in the same way I did the first visual in the series, because it made sense to follow the same concept with the FB posts that fall into the same category. Just as in the first one, I used black and white, blank make up face chart to add one color of the powder to the face and different color/tone to the nose, like the instruction suggests, together with the appropriate tool and different types of product which can be used to achieve the look.

Text: "[BEAUTY TALK] The worldwide trend in 2015. is using white pencil on the waterline." The idea was to choose a picture that nicely shows the final result of the information given in the text, I, then, used graphic elements and the picture of the product mentioned in a way that would put all the focus to the image and bring the viewers attention to the central element of the visual. I added some more white color to the bottom line of the eye as it wasn't visible enough.

Text: "[BEAUTY TALK] Eyebrows are a frame to a woman's face, and dramatic ones are in trend this spring." Beside using a photo of a famous model Cara Delevingne who is best known for her dramatic, expressive eyebrows as the perfect example, I created an effect of the torn page to put focus on the message of the text itself, as well as use the square-shaped tear as a form of a frame that adds to the focus of the image.