Indexing at a 122% the "Mystery Approach" short and sweet email created intrigue to drive curious customers to the landing page to see our first four eCookbooks.
The landing page mirrored the Taste of Home website for brand recognition and a jquery pop-up window was employed for each book to reveal additional information about each book while keeping the presentation quick and easy.
gLike
Taste of Home eCookbooks
Taste of Home eCookbooks promotion played a pivotal role in the development of the ebook market for Reader's Digest, Taste of Home cookbooks. From this humble beginning their market has grown resulting in a full line of products filling the Shop Taste of Home online store.
