I worked closely with the digital marketing director in New York as we planned our strategy and list segments for the promotion.
Also I received a compliment from the New York brand manager on how well these emails supported their visual efforts for this promotion.
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Reader's Digest Magazine Relaunch
Reader's Digest Version roll-out. This was a big one. We rolled out the all new Reader's Digest Version web site, the first-ever Reader's Digest eMagazine for iPad and the revamped print edition. These emails were part of a larger national campaign. The graphics were developed to coincide with the POP displays in stores.
