This email concept came out of a brainstorming competition I held in our department at Reader's Digest. The concept was named "Poison Ivy" because the brainstorm theme was "Take an email picnic" and also because the hand holding the quarter was animated to scratch off the ticket to reveal a free issue. Fun!
This email named "Sticky" was from our " Email picnic two" brainstorm. The strategy of this promotion leads off asking for help which we knew plays well with the Taste of Home customer. Secondly it positions the free issue offer as a reward for selecting a food category that they would like to hear more about.
A two fold success, because as we suspected desserts ranked high. The email had a very high pay rate because the free issue was perceived as a reward rather than a trial promotional issue. This email remarkably indexed at a 219%. Wow!
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Fun Emails
Here are a couple of magazine emails that I had some fun concepting and are worth a mention.
