Miguel Ruiz

Proposed stationery print design concept for Belmont Village Senior Living. Belmont Village, L.P. is a fully integrated developer, owner and operator of seniors housing marketed under the name Belmont Village Senior Living. The company is a privately held corporation headquartered in Houston, Texas, and provides independent living, assisted living, memory care services, and dementia care for elder residents. Stationery concept 1 reflects the established environmental graphic standards by its warm aesthetic and the use of ovals. Developed during my employment at FMG Design Inc.

Side A of the business card layout for concept 1 where the contact information is seen is a refined design based on the existing layout.

The use of miniature ovals in the pattern seen on stationery concept 2 is another take on the established environmental graphic standards.

The business card layout for concept 2 features an embossed letterpress border as a tactile feature.

Stationery concept 3 reflects the new graphic standards and it is based on the recently updated logo design and color scheme.

As part of the stationery set, the business card layout for concept 3 uses high contrast.

Healthy holiday-themed flyer designed to promote an event that took place at University of Houston’s Cougar Woods. Distributed at various locations at the University of Houston, published on UHDS social media websites, viewed on various TV screens at the residential dining halls. 50 prints. Tabloid

Fresh Food Company - Poster layout designed to advertise a customer appreciation event held at the Fresh Food Company at the University of Houston. 22 in x 28 in Poster. 8.5 in x 11 in Flyer.

Poster at the Fresh Food Company at Moody Towers.

Healthy Passport 2015 - Postcard. Refinement from my previous design with updated information. Promotional postcard layout advertising 3 healthy cooking workshops. Followed Aramark’s Healthy for Life™ brand guidelines. Distributed to students at various locations at the University of Houston. Inserts were placed in the napkin holders used at Cougar Woods dining hall. Postcard: 200 prints, 4 in x 6 in, 2 sides. Napkin Inserts: 100 prints 4.5 in x 6 in, 2 sides.

Dietary Guidebook - Poster layout designed to improve the visual presentation of the dietary guidebook used by students at the University of Houston looking to accommodate their diet in the dining halls. Followed Aramark’s Healthy for Life™ brand guidelines. Healthy for Life™ is Aramark’s comprehensive & integrated approach to health & wellness. The Healthy for Life™ brand’s aesthetics envelop warmth & an energetic appeal to complement a healthy atmosphere & lifestyle. 11 in x 17 in Posters placed in stands holding the dietary guidebook at both dining halls at the University of Houston.

Dietary Guidebook - Front cover layout design 8.5 in x 11 in Prints

Dietary Guidebook - First page layout design 8.5 in x 11 in Prints

Healthy For Life - Print Presentation. Integral piece of a tabling presentation for an event hosted by University of Houston’s dining services. 10 in x 11.5 in Print

MODRN Fe th r - Logo, Brand, Stationery. Design package created for a fictional firm. A multidisciplinary design firm that marries modernist design with time-earned craftsmanship, & carries a fondness for iconic minimalism & stripped down functionality. Driven by philosophies in industrial & graphic design, the firm focuses on sustainable & functional objects. Missing letters propose that the brain does not need all the letters to comprehend a word.

UHD Dining Locations - Flyer designed to advertise the dining locations that the University of Houston in Downtown offers. Created as part of summer orientation marketing collateral. 300 prints distributed throughout the downtown campus.

Business Cards distributed to University of Houston students as freebies for 2 Aramark affiliates, Starbucks® and Panda Express®.

Starbucks Frappuccino® Happy Hour - Flyer advertisement layout for all of the Aramark affiliated Starbucks locations at the University of Houston. Promotes the happy hour discount. 8.5 in x 11 in Posters. Posted on UHDS social media websites.

Print layout designed for Catering on Cullen at the University of Houston. Was granted creative freedom to choose fonts and photographs with the condition that it must follow the aesthetic guidelines set by their original menu. This includes colors, ornaments, and layout style. Bar Menu - Side 1.

Bar Menu - Side 2

Part of a marketing campaign developed to encourage students to purchase meal plans from the dining services at the University of Houston. Approximately, 1000 door hangers were hung on nearby residences. Side 1

Side 2 lists the meal plan options available.

Integral piece of a series of hiring advertisements for the human resources department at Aramark. Napkin holder inserts were placed in dining locations in all the campuses of the University of Houston system. Based on previous Aramark hiring marketing collateral. If you or anyone you know is looking for employment, Aramark is a great company to work for. http://www.aramark.com/careers

Series of hiring advertisement flyers for the human resources department at Aramark. Various ads were developed to be distributed on all campuses in the University of Houston System. If you or anyone you know is looking for employment, Aramark is a great company to work for. http://www.aramark.com/careers

Informational cheat sheets designed to assist the orientation marketing team from the dining services of the University of Houston during meal plan enlisting events. The cards described meal plan options in relevance to the needs of both residential and commuter student customers as well as faculty. Based on Aramark's marketing collateral.

Freshii iPad Drawing - Advertisement flyer layout for an iPad drawing offered by the Aramark affiliated Freshii location at the University of Houston. Follows University of Houston's brand standards. 8.5 in x 11 in Prints distributed at various locations at the University of Houston and published on UHDS social media websites.

Re-usable Containers - Informational flyer that explains the sustainable new system of to-go containers as well of the benefits to students. Distributed at various dining locations at the University of Houston, published on UHDS social media websites, & viewed on various TV screens. 50 prints, 8.5 in x 11 in Converted for Web and digital ads

Integral piece of a tabling presentation for an event hosted by University of Houston’s dining services. Showcases the various ways to connect digitally with the dining services at the University of Houston. 8.5 in x 11 in Print

Halloween Frightmeal - Halloween-themed poster designed to promote an event that took place at University of Houston’s Cougar Woods. Distributed at various locations at the University of Houston, published on UHDS social media websites, & viewed on various TV screens at the residential dining halls at the University of Houston. 50 Prints, Tabloid. Converted for Web and Digital Ads.

Designed to inform visitors that the dining hall Fresh Food Company remains open.