Alverno College Rebranding Campaign Minisite
Alverno College was misunderstood and wanted to change perceptions by highlighting their quality as a world-class academic institution. A campaign inspired by insights from their current students was created to show the unique college experience offered. Traffic was driven to an experiential minisite, where current college students could use their own words and artwork to share their stories. Some students even became ambassadors and connected with prospective students on Facebook.
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