Michel Bergeron

B Brewery Identity - Identity for a sophisticated audience that like foreign beer. This was design with the participation of the US division of Unibroue and the Bergeron Family of companies.

Barnes&Noble Café Identity - The strategy proposed making the bookstore a destination where consumers were comfortably welcomed and entertained. This is why the resulting Café is not blocked from the bookstore by thick walls. Instead it became an extension of the reading room. Such a relaxed attitude promoted the bookstores as a destination rather than a stopover. Innovation prevailed and led to an alliance with Starbuck Coffee, which now operates most of the Café outlets within Barnes&Noble.

TrueNorthWoods Identity - The Minnesota Wood Campaign relied on emulating the look and feel of leading brands to communicate wood products’ values. The retailers wished to differentiate themselves and build confidence with unique identity that would turn as a seal of quality approval.

Perfecting the Art of Businessâ„¢, Michel Bergeron Identity

SourcePartner Identity - Contractor's Alliance organization

Franconia Identity - The new location of Franconia Sculpture Park provided the opportunity to design and implement a new identity emphasizing interactivity between community and art.

FamilySide Corporate Identity - An entirely new company was assembled by merging seven existing companies. The $3 billion parent company, Liberty Corporation, wanted to bring a new level of international sophistication to funeral insurance. In general, this low-end industry has been marked by spotty identity, regional limitations and inconsistent images. We created sales materials and advertising; designed and produced exhibits; developed a corporate voice to support the new company.

Rubbermaid Hardware Identity - Re-branding of the Rubbermaid name with focus on the hardware trade.

Breadman Bakery & Cafe Identity

Mia Bergeron, Artist Identity

Broadway Liquor Outlet Identity - Identity concept for a 50 year-old establishment. Using the heritage of the neighborhood, we developed both interior and exterior signage, advertising, promotional literature, and product labeling system. By creating a corporate voice for this retail outlet, we were able to increase the participation of the distributors.

Bean Scene/Bean Scene Too Identity - A new coffee shop in North Minneapolis with the purpose of fast organic food.

The Giant Corn Company Promotional Identity - Identity for a sculpture project. This is a promotional item at the gallery opening night.

Famille Bergeron (Family of Companies) Identity - Association of multi-generational family spanning two continents, reunited by a fresh, yet reminiscent, message of continuity and pride in our origin and products.

Juliet de Lys Identity - Strategic branding for manufacturer of gourmet bakery products. Graphic elements convey a sense of purity appropriate for ingredients of natural origins.

Convent of the Sacred Heart Fundraising Identity - Identity development for an elegant major fundraising activity with very high-end donors who value the historical tradition and academic excellence of the school.

Virginia Piper Cancer Institute Identity - Identity development for series of events honoring very high-end donors who support clinical programs and research at regional cancer institute. Identity builds on the equity of the founder’s name and brings together the bonds of friendship that encourage philanthropy.