![](https://s3images.coroflot.com/user_files/individual_files/192315_kdhoIHAOikrJBnW7hnAYVH0Po.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/192315_SCzL7Q3ChTpQd9hP10Is41_Fh.jpg)
The 5 to 7yr Boy - Mood board describing the 5 to 7yr old boy.
![](https://s3images.coroflot.com/user_files/individual_files/192315_TvOB_GtK27kqZWaPp2b2FCs25.jpg)
User Persona - This mood board represents the specific 5 to 7yr old boy that was chosen as my user.
![](https://s3images.coroflot.com/user_files/individual_files/192315_POA79TIjQKq9SiWrDyOeyfmIt.jpg)
Opportunity Matrix - By comparing existing reusable water bottle brands that have water bottles geared toward kids, I found my market opportunity.
![](https://s3images.coroflot.com/user_files/individual_files/192315_8vcidAkqvWJcJKCDuaZ25UrTA.jpg)
Brand DNA
![](https://s3images.coroflot.com/user_files/individual_files/192315_7UFiqrrBpqCMqY0YPdlML_RNQ.jpg)
Round 1 Concepts - Concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
![](https://s3images.coroflot.com/user_files/individual_files/192315_j9wteNKRu7_DaG7QeN8VFEpxY.jpg)
Round 2 Concepts - Further concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
![](https://s3images.coroflot.com/user_files/individual_files/192315_endhQVfOFUYT1RFuMfyuFeDfa.jpg)
Round 2 Concepts - Further concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
![](https://s3images.coroflot.com/user_files/individual_files/192315_DN4zza4DhQt_qi6QjsVpuWHXt.jpg)
Concept Refinement
![](https://s3images.coroflot.com/user_files/individual_files/192315_N6DlFbTrfb8CuCb7S2w39hzyT.jpg)
Behavioral Models
![](https://s3images.coroflot.com/user_files/individual_files/192315_yVdy_FAElU5upMUtRwiac1ybR.jpg)
Zuzu Toy Water Bottle
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