Michael Cruz

Tangle Therapy Display Booth - Our client needed a display booth to showcase its latest product, the Tangle Therapy, an anti-stress handheld device. But showcasing the Therapy wasn't enough; the client needed to show the other products he sells traditionally. As a solution, I decided to divide the styles between both sides of the booth. Ideally, it's a two-faced design. The left holds the traditional products, while the right showcases the new Tangle Therapy.

Tangle Therapy Display Booth--Concept sent to client - Sometimes last-second decisions by the client are made once all deliverables are sent. After supplying the client the necessary prints and planogram, he decided to change a few aspects of the layout from the original design, namely, the placement of the hand holding the new Therapy product, as well as the position of the Tangle logo sign. (Compare to on-site photo).