A Journey of sharing for Starbucks
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Brand Image Board
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Brand Heritage Board
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Brand Characteristic Board
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Overview of Brand
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Brand Position Chart
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Price Position Chart
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Instant Coffee Price Position Chart
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Product Position Chart
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Summary of Strategy
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Persona_1
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Persona_2
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Persona_3
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Persona_4
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Persona Analysis
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Target Demographic Groups
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Process Innovation Brainstorming
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Flow Chart-Previous Experience
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Flow Chart-Innovation in Experience
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Concept Sketch-Rotatable Coaster
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Concept Sketch-Scalable Table
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Concept Sketch-Sharing Cup Sets
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Photoshop Illustration of selected concept
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Keyshot illustration
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CAD Models
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Summary Story_1
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Summary Story_2
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Summary Story_3
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A Journey of Sharing
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